Why It Makes Perfect Sense For Apple To Invest In The Future Of The Car

Why It Makes Perfect Sense For Apple To Invest In The Future Of The Car

While at first the rumors seemed far-fetched, a new report from the Financial Times lends serious credibility to the idea that Apple is working in earnest on car-related technologies beyond just CarPlay.

TechCrunch

While at first the rumors seemed far-fetched, a new report from the Financial Times lends serious credibility to the idea that Apple is working in earnest on car-related technologies beyond just CarPlay. Dashboard software may be part of its automotive designs, but the FT claims that Apple is on a headhunt for employees with experience in car design and vehicle engineering, rather than just software and infotainment. Apple chasing automotive dreams should not in fact come as a much of a surprise, however, given the size of the company’s war chest, and the changing nature of what constitutes a “tech” company.

Apple may have become the most valuable company in the world thanks to a relatively streamlined line of product offerings and a willingness to focus on a few things rather than trying to do it all, but that doesn’t preclude it from exploring a wider range in the future…

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